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The iPad defines what’s really new in brand-building
What’s new? I mean really new. This is the million (billion?) dollar question any company thinking of launching a brand should ask. This is not by any means a new notion. Brand success has always...
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The Meaning of “Contagious”
iPad apps, Puma shoe boxes, Levi’s, and Jay-Z join the list of most contagious ideas of 2010? The first thing all marketing professionals, product developers, and technological gurus should ask...
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